Trends of makeup are one thing that never stays the same. From the fair makeover that favored pale skin, we have now come to the era where people deliberately seek to get a tan to achieve the bronzy look that is quite in right now. Previously, the sun was actively avoided because of the harmful rays it exposes you to but now, people put on sunscreen and bask in the sunlight to tan their skin. However, the fact remains. Sun rays can be quite dangerous for you, especially if you are not going out in the light early in the morning.

So, what do you do in such cases? Jordan Annabel Cook, a global tanning expert has the answer to your question. According to her, “We are far too advanced now in the beauty world for anything fake to actually look fake.” This essentially means that you get lots of different solutions in the form of creams and lotions to artificially tan your skin, without exposing yourself to the harm. While previously, people did not prefer to use these methods because of the ineffectiveness, the makeup industry has progressed to prove everyone wrong.

Now, you can get the best self-tanner for pale skin that will give you the bronze look without any effort. Plus, you won’t even have to worry about getting too tanned or burning your skin. A light and soft bronze look is all the rage now and you can also rock that without going out in the heat or even lying on a tanning bed. So, let’s find out how you can get the best fake tan for pale skin with these products.

Our Top Picks for the Best Self-Tanner for Fair Skin

  1. St. Tropez Self Tan Purity Bronzing Water Mousse
  2. Jergens Natural Glow Wet Skin Moisturizer
  3. Alba Botanica Sunless Tanner
  4. St. Moriz Professional Gradual Tanning Lotion Medium
  5. Dr. Dennis Gross Alpha Beta Glow Pad for Body

1.      St. Tropez Self Tan Purity Bronzing Water Mousse

If you have already researched about the best sunless tanner for fair skin, you know that St. Tropez sits at the throne of this market, and rightfully so. From celebrities to experts, everyone recommends this product to bronze their skin. It was launched in the 90s and since then, the mousse has become the most popular product in the makeup industry, especially for people with pale skin. Consisting of vegan DHA, botanical extracts as well as vitamin D, it gives your skin exactly what it needs in order to begin the self-tanning process. Eventually, the tone evens out.

Product Pros

  • Easy to apply
  • Looks natural
  • Transfer-resistant
  • No self-tanning smell
  • Vegan
  • No smell

Product Cons

  • Pricey
  • Mitt not included

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2.      Jergens Natural Glow Wet Skin Moisturizer

This moisturizer by Jergen’s achieves a sunless tan without any mess. It has been altered quite a few times since its release because the brand is always invested in the well-being of the customer and wants to know their feedback. All you have to do with this cream is to massage it into your skin after your shower and bath and let it sit for a while. Once it dries, get dressed and go about your day as usual and you will notice the changes in your skin tone eventually. The best thing about this moisturizer is that it works like any other cream and there’s no mess.

Product Pros

  • Budget-friendly
  • Absorbs quickly
  • Minimal streaks
  • No mess
  • Quick results

Product Cons

  • Strong scent

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3.      Alba Botanica Sunless Tanner

You can find this tanner at any of your local drug stores. It absorbs pretty quickly and ensures that the formula seeps into your skin for effective results. You will see that your skin eventually turns a shade that you will fall in love with. The moisturizing abilities mean that there’s no dryness and you rock the shade you’ve always wanted without any consequences. It is mixed with shea butter and natural oils, both of which do wonders for your skin.

Product Pros

  • Budget-friendly
  • Natural formula
  • Moisturizing
  • Cruelty-free
  • Soft tan

Product Cons

  • Small amount

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4.      St. Moriz Professional Gradual Tanning Lotion Medium

A lot of people are unhappy with their fair skin because it gives them a pale look. They try to change it with excess makeup but that just ends up caking your face. St. Moriz believes that you should never undermine your natural complexion and instead, use this best tanning lotion for pale skin that will enhance the natural color. The greatest quality of this product is that it doesn’t darken your skin unnecessarily but gives you a gentle glow that looks perfect with any foundation. You can use it daily before your makeup routine.

Product Pros

  • Budget-friendly
  • Gradual color
  • Moisturizing
  • Cruelty-free
  • Keeps your color
  • Can be used daily

Product Cons

Strong scent

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5.      Dr. Dennis Gross Alpha Beta Glow Pad for Body

Experts suggest that we need to exfoliate so we can achieve an even skin tone with the tan. Instead of going for a spray tan for pale skin, you can easily use this pad to scrub your skin clear of all the impurities and then dive in with the best self-tanning lotion for fair skin. It gently removes all the dead skin so the lotion can effectively work on a smooth texture. In a few uses, you will have a great tan.

Product Pros

  • Gently exfoliates
  • Looks natural
  • Approved by dermatologists
  • Cruelty- free
  • Scrubs of impurities
  • Even skin texture

Product Cons

  • Expensive

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How to find the Best Tan Lotion for Pale Skin?

We know that you look at your pale skin, wishing it was slightly olive or tan. Thanks to the ever-changing makeup industry, it has gotten extremely easy to achieve a bronze look. Here’s what to look for in the best self-tanner for fair skin.


There is a whole range of complexions with fair skin and every self-tanner is not suitable for all skin types. Make sure you pick a formula that has been tested on the color closest to yours so you know when to start expecting the results and also how much you need to use daily.


Your skin needs to remain hydrated during the process because it is embracing another color. Even though the tan is temporary, there are still changes occurring, and moisturizing is a key element with this one. Pick a self-tanner that keeps your skin soft and smooth.

2 in 1

You get lots of skin-tanners in the market that work as a two-in-one. Their job is to provide your skin the nourishment it needs as well darken your skin to a bronze color. They are usually available as lotions and serums so we recommend using them every day with your skincare routine to achieve a healthy bronze glow.

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Say goodbye to sweating in the sun or lying on a tanning bed for hours and achieve the look you crave with these best self-tanners.


1.      How do self-tanners for fair skin work?

They contain dihydroxyacetone that gradually reacts with your skin to give you a dark even tone.

2.      How do I apply self-tanner on fair skin?

First, exfoliate and clear your skin of all impurities. Then, gently apply the lotion after the shower for a healthy natural glow.

3.      How often should I use self-tanners?

If you have pale skin, use less cream because you might overdo it.

4.      Which self-tanner is best for pale skin?

St.Tropez is the most sought-after product.

5.      Does self-tanner work on pale skin?

Yes, but you need to avoid getting very dark skin because that won’t look natural.